Formerly Toys in Babeland, Babeland is a women-owned sex toy boutique offering erotic toys, books and videos, all individually reviewed by an expert staff. A leading purveyor of the Rabbit vibrator, the popular sex toy made famous by Sex and the City. Babeland has an online store and four retail stores (in Los Angeles, Seattle, and two in New York).
Fed up with the lack of women-friendly sex shops in Seattle, Claire Cavanah and Rachel Venning founded Toys in Babeland™ in 1993. (The store's name is a spoonerism of Babes in Toyland (a 1934 film), the title of a Laurel & Hardy film.) Committed to offering information and encouragement to women who want to explore their sexuality, Claire and Rachel made sure the store offered quality sex toys and a pleasant place to shop.
In 1995, Toys in Babeland started its mail order business with a small print catalog. The Toys in Babeland website followed shortly thereafter, in 1996. Inspired by the success of these ventures, Claire and Rachel opened the first Toys in Babeland store in New York City in 1998, on the Lower East Side of Manhattan. In 2003, another New York store opened in SoHo. In 2005, Babeland debuted its fourth store in Los Angeles.
Over the years, the "Toys in Babeland" commitment to women has stayed the same. The company has also been happy to discover that many men like to purchase sex toys in a sleaze-free, sex-positive environment, with accurate sex information and caring a part of the mix. In 1999 the Toys in Babeland staff developed a specific mission: to promote and celebrate sexual vitality by providing an honest, open and fun environment. Encouraging personal empowerment, community education, and support for a more passionate world are key.
In 2003 Rachel Venning and Claire Cavanah, Founders of Toys in Babeland wrote Sex Toys 101: The ultimate guide to choosing and using sex toys. Readers learn the ins and outs of sexual anatomy, vibrators, strap-ons, lube, men's toys, butt play and more. Written in a fun, relaxed style and full of beautiful photographs, Sex Toys 101 is the first full-color guide to toys for satisfying sex.
In 2005 Toys in Babeland officially shortened its name to "Babeland" and modernized its look. Says co-founder Venning, “Toys in Babeland had become much more than just a place to buy sex toys, so we decided to present Babeland as a destination, a lifestyle, a state of mind—all celebrating the simple truth that sexually healthy people make the world a happier place.”
Babeland has received numerous awards over the years, including a 2006 Zagat's Survey award as "the best shopping experience in New York." It was voted "Best Place to Buy Sex Toys" by "The Village Voice" and "The Seattle Weekly".